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HomeTechnologyFord reportedly suspends reservations of its Maverick hybrid pickup truck

Ford reportedly suspends reservations of its Maverick hybrid pickup truck

According to the Wall Street Journal reported that Ford has made the unusual move of putting reservations on hold; Ford’s highly sought-after 2022 Maverick pickup seems to be in the process of being completely sold out.

The Maverick’s low cost (the base model starts at just $20,000 — as well as its gas-electric hybrid engine have led to the Maverick being sought by American automobile buyers looking for lower-cost, environmentally sustainable vehicles.

Prices for cars, both used and new models, are at an all-time high due to increasing demand and a shortage. In addition, the current lack of microchips is contributing to the scarcity of dealers’ inventory which further limits the options available to buyers.

The median price of the new car is more expensive than the suggested retail price of $45,872 versus $45,209 as per the most up-to-date information from Edmunds.

The considerable size of SUVs and big trucks, which are the top sellers in the US, can drive up the cost of an average. Automakers have responded by eliminating several entry-level models from their ranges, such as small SUVs, low-cost sedans and crossovers. The Maverick was one of the exceptions, a small, affordable truck targeted at young buyers and urban dwellers.

Ford approached dealers to inform them it was suspending orders for customers. The Journal report. Ford will resume accepting orders for its hybrid vehicle in the summer. The Ford official confirmed this bizarre decision in an interview with the newspaper, saying:

“We did not want to accept many more customers than we could fulfill,” said Dean Stoneley, the general manager of Ford trucks, during an interview. “We’re seeing customers who might have bought a second-hand vehicle and now are buying the Maverick because it’s so cheap,” he said.

“There’s been a huge demand for Maverick which is both hybrid as well as EcoBoost,” a Ford spokesperson said in a press release. “We’re taking the decision to stop accepting new retail orders for the 2022 Ford Maverick starting after January 27 in order to concentrate on our the existing orders. Customers will be able to still purchase the Maverick from the dealership at their nearest Ford dealer. We’ll begin ordering to purchase the 2023 Maverick from the beginning of summer.”

The Maverick’s price -starting at $2000 in addition to its hybrid engine powered by gas has made it highly desired by American car buyers seeking lower cost and more eco-friendly vehicles.

Prices for cars, both new and pre-owned models, are at record highs due to the soaring demand and the extremely tight supply. In addition, the ongoing shortage of microchips is also causing shortages at dealerships, further limiting buyers’ options.

The average price for an automobile is more than the suggested retail price of $45,872 instead of $45,209, as per the most up-to-date information from Edmunds.

The huge SUVs and big trucks, which are among the biggest seller in the US, help push the price of an average car up. Automakers have responded by cutting several entry-level vehicles out of their range, such as affordable sedans and smaller SUVs and crossovers. The Maverick was one of the exceptions that were a very affordable compact truck targeted at younger customers and those living in urban areas.

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